Competitive analysis builds your brand a foundation for strategic marketing campaigns. An analysis of your competition is a discovery of their strength and weaknesses.
Know your competition and beyond
In your industry, everyone is a competitor. Even if you focus on local markets, there is a wealth of knowledge from global studies outside and within your industry. Innovation is faster and better than ever before, so every new product or service release poses a threat to your business. Think Amazon in the food and retail space, to Airbnb to the hotel and lodging industry.