Bartco LightingMarketing Website Design / Conversion Rate Optimization

bartcolighting.com

The new Bartcolighting.com had to be smarter and faster than ever before

Bartco Lighting is a leading global manufacturer of high-quality, specification grade, linear LED fixtures. Going into a web redesign, our team had two goals: The new Bartcolighting.com had to be smarter and faster than ever before. Highly-customized modules for better catalog organization and an easier content management system. The interface design had to be fluid and responsive, while balancing a highly-visual, product-focused catalog

Represented globally by over 30 agencies, it was essential to build an interactive representative map to help connect architects, lighting designers, electrical engineers, and distributors around the world. The product catalog is critical for workflow is essential for Designers and partners from all over the world that rely heavily on the site for resource files. Built on modern framework, our team showcased products without sacrificing speed.

A Smarter, Faster BartcoLighting.com
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Framework for Product Catalog
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Interactive Global Representative Map
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Aesthetic Design with Full Functionality

The lighting industry is innovating and evolving on all developments in the field of lighting and staying ahead with a cutting-edge website is essential for every lighting company.

A Faster and More Efficient Lighting Web Site

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Whether you’re a commercial lighting manufacturer, or manufacturer representative, a user-friendly and responsive website becomes your digital store front that delivers brand and product awareness. Your website becomes your collaborative marketing partner, from any device anywhere in the world.

Building a Great Commercial Lighting Website

Whether your company is manufacturing LED products, or your company is representing the biggest industry partners, every lighting website should have the following principles:

  1. Modern Website Architecture – The core foundation of a website starts with a great platform. Developing on the latest content management systems like WordPress helps build a more sustainable and modular website.
  2. Marketing & SEO Optimization – Going beyond basic web design, the content and page utilization is the difference between a site user visiting you or your competitor.
  3. Product Development and Good Design – Developing a digital product guide that is fluid and easy to access from any device makes your production education more efficient. From cutsheets to quick ships, product categorization by type and product assets are needed by modern designers and representatives.
  4. Inspiration and Product Guides – Lighting is visual. Like any good product, showing off your lighting products is what helps sell more. From beautiful product galleries to cohesive digital guides, the lighting industry is built for consumption.
  5. Analytics – Knowing where your site users are, and how they use your website helps make more informed decisions on marketing spend, product development, and so much more. Your website should be an extension and partner to your management and business development team.

Your Lighting Industry Partner

In an industry full of innovation, iSimplifyMe understands your goals and your competition. With experience in lighting industry web design and competitive analysis, we’re your trusted partner to light the way.

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Let’s talk when you’re ready to ready to get started.