Abstract
ElderCareAtlas is a state-by-state guide to Medicaid long-term-care planning — the five-year lookback, community-spouse protections, veteran Aid and Attendance, penalty periods, and nursing-home cost navigation. It is built on the same stack iSimplifyMe ships for client sites, with full AEO discipline, as a bet on years of high-intent organic search from families navigating a crisis. It is the eldercare sibling of ElectrifyAtlas.
Problem
When a parent needs long-term care, the family has weeks, not months, to understand a genuinely complex system. Medicaid eligibility, the five-year lookback, the community-spouse resource allowance, gifting penalties, exempt transfers, and estate recovery all carry state-specific rules and high stakes. Generic eldercare content answers these questions shallowly, and the good answers are scattered across statute, law-firm blogs, and PDFs.
Approach
State-aware content
Fifty generated state reference pages sit beneath six topic hubs and thirty-two long-form spoke articles, each spoke built to answer one narrow, high-intent question. A pilot set of states is hand-authored against state-specific figures rather than templated.
Interactive tools
Three tools turn reading into action: a cost-and-runway calculator, an eligibility quiz that sorts a visitor into outcome buckets, and an attorney-finder intake that feeds the shared lead pipeline.
AEO discipline
Every page meets the full AEO checklist — atomic answer, FAQ schema, breadcrumb and page-specific structured data — and a custom build-time checker validates titles, descriptions, JSON-LD, and metadata before anything ships.
Status
- 32 spoke articles, 6 hubs, 50 state pages, and 3 interactive tools built.
- Live on staging, deliberately set to noindex pending editorial and clinical review.
- Lead capture wired through the shared Apex pipeline and verified end to end.
- Production launch gated on sign-off and DNS cutover.
Links
- Related → ElectrifyAtlas