Paid Media Intelligence
We manage your Google, Meta, and LinkedIn ads with AI that runs weekly reviews, mines search terms, and optimizes budgets — replacing the manual work agencies charge $3-5K/mo to do.
Your ad platform already automates bidding, targeting, and placement. You're paying an agency $3-5K a month to push buttons the algorithm already handles.
We built something different.
The Problem With Traditional PPC Management.
Traditional PPC agencies charge $3,000-5,000 per month primarily for manual tasks that ad platforms now automate — bid adjustments, audience targeting, and placement optimization. The real value in paid media management lies in strategy, creative direction, cross-platform allocation, and interpretation, which represent only 20% of a traditional agency's billable hours.
Google's Smart Bidding handles bid optimization. Meta's Advantage+ handles audience targeting. Microsoft's auto-apply handles recommendations. The platforms have eaten the middle of the value chain — the mechanical work that agencies built their billing around.
What they haven't automated: knowing which campaigns to kill, which search terms reveal new markets, why your CPA spiked on Tuesday, or how your paid strategy connects to your organic AI visibility.
That's the 20% that moves the numbers. The other 80% is data gathering, report building, and account hygiene. We automated that.
AI-Managed, Not AI-Replaced.
iSimplifyMe's paid media management uses 9 specialized AI skills to automate the analytical work that consumes 80% of traditional agency hours — weekly performance reviews, search term mining, budget optimization, and ad copy auditing. Human strategists focus on the 20% that requires judgment: creative direction, market positioning, cross-platform allocation, and business-level interpretation.
We built 9 AI skills, each trained on a specific paid media workflow. They run against your live account data — not monthly, not weekly, but whenever a question needs answering.
When your strategist sits down for your review call, the analysis is already done. Every campaign audited. Every search term scored. Every budget allocation modeled. The conversation starts at "here's what we should do" instead of "here's what happened."
What the AI handles:
- Performance reviews that would take a human analyst 4-8 hours — done in minutes
- Search term reports analyzed completely — every term, not just the top 50
- Budget recommendations based on impression share, pacing, and conversion data
- Ad copy audited for quality, compliance, and performance patterns
- Account structure reviewed for naming consistency and organizational health
Google Ads — MCC Infrastructure.
iSimplifyMe operates a professional Google Ads MCC (Manager Client Center) providing centralized management, cross-account insights, and real-time data access through Google's Ads Query Language. Every client account lives under managed infrastructure with automated weekly performance reviews, search term mining, budget optimization, campaign diagnostics, ad copy auditing, and account structure enforcement.
Every client account lives under our MCC. This isn't a login to your account with a shared password — it's professional management infrastructure with audit trails, cross-account insights, and direct API access through Google's Ads Query Language.
What runs automatically every week:
Performance Review
Spend pacing against targets. KPI trends with week-over-week and month-over-month comparisons. Impression share lost to budget and rank. Ad copy performance by headline and description. Specific action items prioritized by impact.
Search Term Mining
Every search term that triggered your ads, scored for relevance and intent. New keyword opportunities surfaced. Wasted spend identified. Negative keyword lists built and refined. Patterns detected across campaigns.
Budget Optimization
Impression share data modeled against performance. Campaigns ranked by marginal return on additional spend. Recommendations for where to increase, decrease, or reallocate — with the math behind each call.
Campaign Diagnostics
When a campaign shifts — CPA up, conversions down, spend irregular — the AI runs a structured investigation. Auction insights. Search term drift. Creative fatigue. Landing page changes. It narrows the cause before you even notice the symptom.
Ad Copy Auditing
Active headlines and descriptions reviewed against platform best practices, compliance requirements, and performance benchmarks. Underperforming variations flagged. New variations suggested based on what's working across the account.
Account Structure
Naming conventions enforced. Campaign organization reviewed. Labels applied consistently. Accounts stay clean as they scale — no orphaned campaigns, no naming chaos, no structural debt.
Multi-Platform Coverage.
Beyond Google Ads, iSimplifyMe manages paid media campaigns across Meta (Facebook and Instagram), LinkedIn Ads, Microsoft Advertising, and TikTok Ads. Google Ads receives the deepest AI automation through 9 specialized skills, while other platforms receive the same strategic approach and reporting with automation expanding as it is built.
Google Ads is where our automation runs deepest. The other platforms get the same strategic thinking, the same reporting cadence, the same attention to results — with AI automation expanding as we build it.
Meta (Facebook & Instagram) — Audience building, creative strategy, conversion tracking, retargeting. Campaign structure, ad set optimization, creative rotation. Best for local services, e-commerce, and awareness campaigns.
LinkedIn Ads — B2B lead generation with company size, job title, industry, and seniority targeting. Best for professional services, SaaS, and enterprise with longer sales cycles.
Microsoft Advertising — Bing, Yahoo, and DuckDuckGo audience at lower CPCs. Proven Google campaigns imported and optimized for the Microsoft ecosystem. Strong for desktop-heavy B2B.
TikTok Ads — Emerging platform for brands targeting younger demographics. Creative-first with short-form video. We provide strategy and campaign management; you provide the video content.
What You Get.
- Weekly AI-generated performance reports — spend, conversions, CPA, ROAS, impression share, search term quality, action items
- Monthly strategy reviews with your dedicated strategist
- Search term analysis and negative keyword management
- Budget recommendations with the data behind each call
- Ad copy testing and rotation
- Conversion tracking setup and maintenance
- Landing page alignment with AEO infrastructure — your paid traffic hits pages that AI answer engines also cite
Pricing.
iSimplifyMe's paid media management is priced by complexity and platform count, not as a percentage of ad spend. Google Ads Core starts at $1,500 per month, Multi-Platform at $2,500 per month, and Full Stack at $3,500 per month including content integration. A one-time $1,000 setup fee covers account audit, restructuring, and tracking implementation. No long-term contracts after 90-day initial optimization.
| Tier | Monthly | Platforms | Includes |
|---|---|---|---|
| Google Ads Core | $1,500 | Google Ads | AI-powered weekly reviews, search term management, budget optimization, monthly strategy call |
| Multi-Platform | $2,500 | Google + 1 more | Cross-platform reporting, bi-weekly strategy calls |
| Full Stack | $3,500 | All platforms | Content marketing integration, AEO-optimized landing pages, weekly strategy calls |
We price by complexity, not percentage of spend. No incentive to inflate your budget. Month-to-month after a 90-day optimization window.
Minimum recommended ad spend: $3,000/month (the AI needs enough data to find patterns).
Frequently Asked Questions
Can you take over an existing Google Ads account?
Yes. We audit your existing account, preserve what's working, and restructure what isn't. Your historical data stays intact. We add the account to our MCC without disrupting active campaigns.
What if I already have an agency managing my ads?
We'll coordinate the transition. Your account belongs to you. The previous agency removes their access, we add ours. No data loss, no downtime.
How fast will I see results?
Expect 2-4 weeks for baseline data collection, then measurable improvements by week 6-8. Accounts with existing history improve faster because the AI has more signal to work with.
Do you manage creative?
For Google Ads (RSA, responsive display), we handle all copy and asset creation. For Meta and LinkedIn, we provide copy and creative direction. Clients on our branding or web design services get creative included.
What happens if I want to leave?
Your account is yours. We remove MCC access, hand over custom audiences and scripts, and provide a transition document. No data held hostage.
Do you work with e-commerce?
Yes. Shopping campaigns, Performance Max, product feed optimization, and ROAS-based bidding strategies. We manage accounts from $3K to $100K+ monthly ad spend.